Makeup isn't optional in today's society. Nearly 70% of employers admit that they are less likely to hire a woman who doesn’t wear makeup in an interview. However, many women lack access to basic needs and personal care items. At Wellness 4 Women, we believe all women deserve to feel empowered, confident, and prepared. While makeup and hygiene products may seem trivial at first glance, they offer women the tools to feel put-together and ready to face the day. By providing options to help women feel their best, we aim to support self-assurance even in the toughest times.