W4W MISSION
The founders at the counting event for Wellness for Women's very first donation drive.
In 2024 alone, over 300,000 women and girls experienced homelessness, facing severe mental and physical health risks like depression, anxiety, and PTSD. While many organizations provide necessities like food and clothing, W4W focuses on the fulfillment of often-overlooked needs that help women feel like themselves again. Our mission is to create a community where all women feel seen, heard, and empowered.
A MESSAGE FROM THE FOUNDERS
At W4W, we strongly believe that makeup and skincare have the power to connect, empower, and uplift. For us, the simple act of sharing lipgloss or getting ready together has always been a way to bond.
While makeup and skincare do not entirely solve the complex issues that women in marginalized communities face, they do equip women with the confidence to feel their best in situations ranging from job interviews to simply walking down the street.
Every woman deserves to hold her head high, no matter her situation. Wellness for Women is a love letter and a promise to all women—a reminder that they are seen, valued, and worthy of care.